Search Engine Land confirmed the Collected Info tab on September 14. Collected Info now shows what its automated assistant pulled from calls, texts, and WhatsApp. Watch's writeup added the line I keep repeating to NJ owners: delete is not undo.
That verified number on your listing can get a ring to confirm hours or services. Whoever picks up is editing the profile, whether they know it or not. GMBapi put the risk at the front desk, not the dashboard. Those answers can feed Gemini later.
ChatGPT still names about 1.2 percent of local locations. SOCi's 2026 index ran more than 350,000 shops. BrightLocal's 2026 review survey put generative AI at 45 percent of consumers looking for local recs, up from 6 percent a year ago. Wrong hours on the listing is how you lose both rooms.
My 3 step check for NJ shops this week
1. Open the tab. Path is Business Profile, Edit profile, Collected info. Read the source and the date. Missing the tab? Coverage still varies by region, language, and category.
2. Delete the bad record, then fix the live field. Hours, services, and attributes stay until you edit them in the normal controls. Check Search and Maps after.
3. Brief whoever answers the phone. A Google call is a profile edit. Turn the calls off under Advanced settings if you would rather the automated calls stop.
What not to do
Do not treat delete as a rollback, do not skip the tab because the listing looks fine, and do not let a Saturday fill-in confirm a service you do not offer. Your last conversation is the record Google keeps.
If you want a second pair of eyes, this is the NJ shop work I run every week. Reply with your primary category. You get the one check I would run first.
Sources
- Search Engine Land, Google Business Profiles rolls out Collected Info (Sept 14, 2026): https://searchengineland.com/google-business-profiles-rolls-out-collected-info-488387
- Search Engine Watch, Google Business Profile now lets you review and delete Collected Info (Sept 14, 2026): https://searchenginewatch.com/google-business-profile-now-lets-you-review-and-delete-collected-info
- Google help, Edit your Business Profile: https://support.google.com/business/answer/3039617
- Search Engine Roundtable, Google Business Profiles Collected Info (June 22, 2026): https://www.seroundtable.com/google-business-profiles-collected-info-41535.html
- GMBapi, Google Business Profile Collected Info tab (July 17, 2026): https://gmbapi.com/news/google-business-profile-collected-info-tab
- Search Engine Land, AI local visibility report 2026 (SOCi): https://searchengineland.com/ai-local-visibility-report-2026-468085
- BrightLocal, Local Consumer Review Survey 2026: https://www.brightlocal.com/research/local-consumer-review-survey/